ACT I:
Being an
Artist
is Hard.
In 2023, from opposite coasts, Rachel Music and Elspeth Hunt found themselves frustrated by their once-beloved Hollywood; the entertainment landscape was littered with low-effort remakes and bloated merch grabs, and creativity was being left on the cutting-room floor.
As writers, they sought to build something better by starting smaller. Elspeth and Rachel teamed up with pop-punk guitarist and startup veteran Kerrod Williams and feminist horror director Simone Kisiel. Together, they realized that the only way to combat the Content Kaiju would be by putting craft, compassion, and creativity first. Enter: Good Story Guild, a writer-founded production company specializing in audio fiction, interactive, and the myriad ways they intersect.
ACT 2:
Being a Working Artist is Harder.
ACT 3:
Authenticity Takes Time. But it's More Essential than Ever.
ACT 3:
Authenticity Takes Time.
But it's More Essential than Ever.
It's the cornerstone of everything we do. We like to think we're the cure for the common content.
Listen along, and come play.
Get to Know Us
Co-Founder, Head of Interactive
Co-Founder, Head of Interactive
Kerrod Williams
Kerrod Williams
he/him
HE/HIM
Award-winning LA-based screenwriter turned multi-disciplined creative from Sydney, Australia. He's been signed to a major record label, worked in cult-status tech start-ups, and consulted companies for over half a decade before starting Good Story Guild with his co-founders. Kerrod's eclectic experiences empower him to create irreverent, high-concept adventures that explore the burned-out millennial condition; a combination of imposter syndrome, constantly shifting expectations, and the shared generational trauma of growing up at the onset of social media. As Head of Interactive, Kerrod leads a new in-house development team in creating unique experiences that focus on championing great stories in the independent games industry.
Award-winning LA-based screenwriter turned multi-disciplined creative from Sydney, Australia. He's been signed to a major record label, worked in cult-status tech start-ups, and consulted companies for over half a decade before starting Good Story Guild with his co-founders. Kerrod's eclectic experiences empower him to create irreverent, high-concept adventures that explore the burned-out millennial condition; a combination of imposter syndrome, constantly shifting expectations, and the shared generational trauma of growing up at the onset of social media. As Head of Interactive, Kerrod leads a new in-house development team in creating unique experiences that focus on championing great stories in the independent games industry.
Co-Founder, Head of Audio
Co-Founder, Head of Audio
Rachel Music
Rachel Music
she/they
she/they
Multi-hyphenate artist descended from moonshiners, madams, and dolphin trainers. Born in the "Sweetest Place on Earth," she attended NYU Tisch (‘13, Drama) and spent the next dozen years being road-tested in New York's cabaret and circus scene. Having written prose and songs for stage, screen, and the audio space, Rachel's voice-driven projects range from viral TikTok workplace comedies to semi-improvised audio dramas to her award-winning sexwork-farce "WENDY/GIGI." Selected accolades: Pipeline PlayLab Fellowship; Best Actress, Boobs and Blood International Film Fest; Most Eccentric, high school senior superlative.
Multi-hyphenate artist descended from moonshiners, madams, and dolphin trainers. Born in the "Sweetest Place on Earth," she attended NYU Tisch (‘13, Drama) and spent the next dozen years being road-tested in New York's cabaret and circus scene. Having written prose and songs for stage, screen, and the audio space, Rachel's voice-driven projects range from viral TikTok workplace comedies to semi-improvised audio dramas to her award-winning sexwork-farce "WENDY/GIGI." Selected accolades: Pipeline PlayLab Fellowship; Best Actress, Boobs and Blood International Film Fest; Most Eccentric, high school senior superlative.
Co-Founder, Head of Development
Co-Founder, Head of Development
Elspeth Hunt
Elspeth Hunt
SHE/THEY
SHE/THEY
A “silent partner” in a number of independent stage and screen productions over the past decade. Their first major venture was as the co-founder of Future Proof, a Brooklyn-based immersive-theatre collective that produced two feature films (including the action-comedy The Most Dangerous Man, which Holmes also co-wrote) the independent adventure game P*Sweet and a multi-year series of interconnected immersive experiences. Elspeth has also served as a producer for multiple short-form and documentary films, including the Netflix documentary Spelling the Dream. Elspeth is exhilarated to be working with Good Story Guild to help pioneer the next wave of storytelling in a changing entertainment landscape.
A “silent partner” in a number of independent stage and screen productions over the past decade. Their first major venture was as the co-founder of Future Proof, a Brooklyn-based immersive-theatre collective that produced two feature films (including the action-comedy The Most Dangerous Man, which Holmes also co-wrote) the independent adventure game P*Sweet and a multi-year series of interconnected immersive experiences. Elspeth has also served as a producer for multiple short-form and documentary films, including the Netflix documentary Spelling the Dream. Elspeth is exhilarated to be working with Good Story Guild to help pioneer the next wave of storytelling in a changing entertainment landscape.
Head of Productions
Head of Productions
Simone Kisiel
Simone Kisiel
she/they
she/they
Head of Productions at GSG and Founder/CEO of Magic Dog Productions. Her horror anthology BUGS: A TRILOGY won Best Director at the Women in Horror Film Festival 2018 and is now streaming on VOD platforms alongside her horror/comedy feature HOUSED. Simone’s most recent award winning documentary short, CHANGE MAKERS won Best Director at the Toronto Documentary Feature & Short Film Festival 2024, Best Documentary at the WILDSound Festival 2024 and screened at the 2024 WTO Ministerial Conference in Abu Dhabi. Simone has also shot, directed and edited content for brands such as American Express, Microsoft, Intel, MasterCard, Maybelline and Clé de Peau Beauté and directed celebrities including Harrison Ford, Ted Danson, Dakota Fanning, Rosario Dawson and Venus Williams.
Head of Productions at GSG and Founder/CEO of Magic Dog Productions. Her horror anthology BUGS: A TRILOGY won Best Director at the Women in Horror Film Festival 2018 and is now streaming on VOD platforms alongside her horror/comedy feature HOUSED. Simone’s most recent award winning documentary short, CHANGE MAKERS won Best Director at the Toronto Documentary Feature & Short Film Festival 2024, Best Documentary at the WILDSound Festival 2024 and screened at the 2024 WTO Ministerial Conference in Abu Dhabi. Simone has also shot, directed and edited content for brands such as American Express, Microsoft, Intel, MasterCard, Maybelline and Clé de Peau Beauté and directed celebrities including Harrison Ford, Ted Danson, Dakota Fanning, Rosario Dawson and Venus Williams.
